I designed the logo to represent links in a chain. The rounder shapes are intended to be more friendly and welcoming while retaining a sense of gravity and balance.
Concrete Engine is a cloud-based crypto-mining service designed to let anyone curious about cryptocurrency participate in decentralized economies directly as a more meaningful alternative to traditional investing.
As a pre-seed startup, Concrete Engine needed branding to attract potential investors. The goal was to create a design identity that strikes a balanced mix between inviting and legitimate.
I designed the logo to represent links in a chain. The rounder shapes are intended to be more friendly and welcoming while retaining a sense of gravity and balance.
The color palette is a slightly modified grey compound, which is designed to support a softening into the hardness of the name "Concrete Engine".
The cooler colors are intended to have a calming effect on a crypto-curious audience. Paired with the Roboto typeface, the combination of typography and color also aims to appeal to more technical crowds.
